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What is Search Engine Optimization?

What is SEO? Where does it come from? Why is it important? These questions might sound all too familiar, but over the last year the answers have evolved. SEO is no long just about “engines,” but is focused on making your website better for people. This guide takes a more human-focused approach to deducing the wonderful world of SEO to help both humans and bots live in harmony.

Why Should I SEO?

Ever wonder if you should take [...]

SEO Company Oracle Digital updates their explosive set of products and services to cope with the newest Google Panda 3.7 updates.

Oracle Digital, a leading Internet marketing company in Australia, has announced that it has made important changes to its numerous products and services in order to efficiently tackle the different changes that have taken place in the virtual world, including the numerous Google updates and feature changes.
Over the past weeks, there have been rumours and speculations from industry observers and [...]

Likening its ability to sniff out bad links with a penguin’s powerful sense of smell, Google has named its latest algorithm update “Penguin.” For web users, Penguin is intended to provide value by removing spam sites and those participating in link schemes and other dubious practices from search results.
It’s interesting that Google keeps naming its updates after animals that are black and white, when the new rules it ushers in have a considerable amount of gray area.

Google’s quality [...]

Google has confirmed a new Panda update at the same time that it’s announcing 40 search updates that happened in February (or are in progress right now).

It would be all but impossible to fully sum up the full slate of changes here, but there are a few that seem especially noteworthy and will no doubt produce a lot of speculation among search marketers. Here’s a look at the ones that stand out to me:

Panda 3.3 Update
Here’s what Google says about [...]

Building traffic to your website is not an easy task. “If you build it, they will come” concepts work only for movies and it does not work with your website.
A well designed website is just the first step in your internet business venture. Driving traffic to your website takes Knowledge, proper planning, time and great effort.
I write this post believing that these tips will help you reach the right people to achieve online business success.

It is imperative to determine your [...]

Our free search engine ranking facts newsletter offers valuable information about search engine optimization. Each issue contains one main article and links to all important search engine news items of the week.

You could pay much money to get expert advice or you can subscribe to our free weekly newsletter to get valuable search engine ranking information for free.

The latest SEO tips:

Google announces a new ranking algorithm update

14 August 2012 – Google has announced a new ranking algorithm update. Websites that [...]

Some days ago, Google announced a ranking algorithm update. The new ranking algorithm will also consider the number of valid copyright removal notices that a website receives.

What exactly was announced by Google?

Here’s the text from the official announcement:

“Starting next week, we will begin taking into account a new signal in our rankings: the number of valid copyright removal notices we receive for any given site. Sites with high numbers of removal notices may appear [...]

Fasten your seat belt, if you’ve been spamming Google. The anti-spam “Penguin Update” will have more jolts in the coming months, as Google continues to adjust it. In contrast, updates to the Panda algorithm aimed at low-quality pages are now so minor as not to be noticed, when they roll out monthly.

Speaking yesterday at the SES San Francisco conference, the head of Google’s spam fighting team Matt Cutts talked about how Google is still [...]

June and July haven’t been very kind months for Bing and Yahoo.

What Hitwise calls “Bing-powered search” had about 28.1 percent of all U.S. searches in May, but that dropped to less than 27 percent for July. And what was a five percent year-over-year gain back in May, has now become a four percent Y-o-Y decline.

Google, meanwhile, remained at about 66 percent of all U.S. search activity.

That Bing-hoo would go from a five percent yearly gain to a four percent yearly [...]